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Led by Kevin Kruse, Founder, Krū Research
02/23/2010February23
08:00 am - 05:00 pm
Princeton, New Jersey
To maximize individual attention, only 15 students will be admitted. Don't delay!
It's more important than ever before to stay on the leading edge of innovative healthcare communication tactics. Social media marketing for medical communications has been the subject of both too much hype, and too much fear. This workshop is designed for pharmaceutical marketing and communication professionals who want to know the right and the wrong ways to monitor and participate in the Health 2.0 movement.
Agenda
This boot-camp is the fastest, least expensive way to gain understanding and insights into the social media, Health 2.0 world and its impact on life science marketing. Listed below are just some of the topics covered in this seminar:
- How the "we" generation demands authenticity, connections and trust.
- What is social media? (definitions and terms)
- What are the most popular social media sites and platforms? (e.g., Twitter, Facebook, Blogs, YouTube, SecondLife, Wikipedia, Flickr)
- What are the most popular Health 2.0 sites? (e.g., PatientsLikeMe, CureTogether, DailyStrength, Diabetes Mine, ICYou)
- WHO are the influencers in the social web related to your brand?
- WHAT are they saying about your brand?
- What tools can be used to monitor and quantify social media activity?
Special “deep-dive” topics include:
- Adverse event reporting and social monitoring: Critical issue or paper tiger?
- FDA Social Media Hearings: Possible Regulations in the Coming Year.
- Broadcast strategy: A safe first step or bad first impression?
Compare and contrast numerous case studies:
- Case 1: Novo Nordisk Levemir branded Twitter page
- Case 2: Johnson & Johnson on Twitter
- Case 3: Pfizer on Twitter
- Case 4: AstraZeneca MyAsthmaStory.com and YouTube channel
- Case 5: Ethicon Realize Gastric Brand YouTube channel
- Case 6: sanofi-aventis GoInsulin YouTube channel
- Case 7: McNeil Pediatriacs ADHD Facebook pages
- Case 8: Novartis CML Earth private online community
- Case 9: Bayer Strong@Heart Facebook community
- Case 10: ScheringPlough Nasonex dontblowit.com for Nasonex
Free Gifts!
Not only will you gain new knowledge and skills at the workshop, you will take away free gifts that you can use in the future. You’ll get the best selling social media books: Groundswell, Tribes, and The Innovator's Prescription and the first 10 registrants get an iPod worth $200.Who is This Workshop For?
Gaining an understanding of effective social media marketing is critical for pharmaceutical, medical device, and their communication partners alike. The workshop is perfect for:
- Product Brand Managers & Directors
- Marketing Strategists
- Agency Producers and Strategists
- DTC/DTP Professionals
- PR & Corporate Communications Professionals
Carefully Crafted for Tough Economic Times
Hey, we know budgets are tight and you need to be able to justify the tuition to your boss. So make sure she/he knows:
- This is a hands-on boot-camp that will give you tons of new knowledge and skills; no theoretical lectures
- We intentionally jam-packed the material into one day so you don’t have to pay for a hotel room or be out of the office for very long
- We chose a Princeton, NJ location so that many in the lifescience industry won’t have to spend money on airfare for the event
- You’ll bring back a library of the best social media books and resources available which can be shared with others in your department
Certificate of Achievement
You will achieve certification in Lifescience Social Media Marketing from Krū Research upon course completion. You will receive a framed certificate and can list your certification on your resume, website, or as credentials in proposal biographies.Tuition
Remember, to maximize the hands-on experience space is limited to only 15 people so don’t delay.
Early-bird 50% Discount (Ends February 1, 2010): $495 Regular Tuition: $995 Team Discount for 2+ participants registering at the same time is 10% off. Tuition includes instruction, all course materials, free gifts, framed certificate, meeting room facilities, coffee and lunch.
No-Risk 100% Money Back Guarantee
We are so confident that this will be one of the most valuable workshops you have ever attended that you can complete the course and take 365 days – a full year – to decide if it was worth it or not. If at any time in the year following the event you decided it wasn’t right for you or we disappointed you in any way, just ask for a refund. Your full tuition will be returned, no questions asked.Register Now!
To register by phone call Krū Research at 267.756.7089.Payment Policy, Confirmation, Cancellation, Transfer
In order to confirm your place in the course, we require payment in full and prefer that you use a credit card with our online registration page. Your registration will not be considered complete until payment has been received.From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted.
Substitutions are allowed up to the day of the event.
IMPORTANT: We do not offer refunds for cancellation because each registration triggers non-refundable purchases related to meeting space, gifts and credit card processing fees. However, substitutions are allowed up to the day of the event.
If a substitution isn't possible we will credit your full tuition amount to any other Krū event, conference, product, or service. Please note that all credits must be used within one year.
If you must cancel, please call Krū Research at 267.756.7089 or e-mail info@KruResearch.com.
Come for the knowledge, take away these free gifts* Free Gift #1
*Be one of the first 10 people to sign up and get an 8GB iPod Touch, a $229 value!Free Gift #2
Tribes: We Need You to Lead Us by Seth GodinFree Gift #3
The Innovator's Prescription: A Disruptive Solution for Health Care by Clayton M. ChristensenFree Gift #4
Croundswell: Winning in a World Transformed by Social Technologies by Charlene Li
