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Led by Kevin Kruse, Founder, Krū Research
02/24/2010February24
08:00 am - 05:00 pm
Princeton, New Jersey
To maximize individual attention, only 15 students will be admitted. Don't delay!
This intensive one-day workshop is ideal for marketing and communication professionals in pharma, hospitals or public health organizations who want to ensure and prove that their social media efforts are generating a positive return. Using case studies and hands-on exercises you will master what you need to know to set measurable goals, monitor results, and calculate impact. Become an Accountable Health Marketer!
Objectives
After completing this workshop you will be able to:
- Compare and constrast ROI, metrics and business value
- Identify the benefits of social media
- Identify the costs of social media
- Describe the "no ROI necessary" point of view
- List social media marketing metrics and their linkage to success metrics
- Define relevant KPIs
- Calculate various financial return measurements including ROI, IRR, and cost-benefit
- List tools to monitor and quantify social media activity
- Design a Social Media Measurement Report
Free Gifts!
Not only will you gain new knowledge and skills at the workshop, you will take away free gifts that you can use in the future. You’ll get the best selling social media books: Groundswell, Tribes, and The Innovator's Prescription. The first 10 registrants get an iPod worth $200. And you can pack it all up in a cool Krū messenger bag.Who is This Workshop For?
- Pharmaceutical Brand Managers
- Pharmaceutical Communications Executives
- Life science PR agency strategists and account executives
- Life science interactive agency specialists and account executives
- Hospital communications professionals
- Healthcare educators
- Anyone who is involved in life science marketing planning!
Carefully Crafted for Tough Economic Times
Hey, we know budgets are tight and you need to be able to justify the tuition to your boss. So make sure she/he knows:
- This is a hands-on boot-camp that will give you tons of new knowledge and skills; no theoretical lectures
- We intentionally jam-packed the material into one day so you don’t have to pay for a hotel room or be out of the office for very long
- We chose a Princeton, NJ location so that many in the life science industry won’t have to spend money on airfare for the event
- You’ll bring back a library of the best social media books and resources available which can be shared with others in your department
Certificate of Achievement
You will achieve certification in Healthcare Social Media Measurement from Krū Research upon course completion. You will receive a framed certificate and can list your certification on your resume, website, or as credentials in proposal biographies.Tuition
Remember, to maximize the hands-on experience space is limited to only 15 people so don’t delay.
Early-bird 50% Discount (Ends February 1, 2010): $495 Regular Tuition: $995 Team Discount for 2+ participants registering at the same time is 10% off. Tuition includes instruction, all course materials, free gifts, framed certificate, meeting room facilities, coffee and lunch.
No-Risk 100% Money Back Guarantee
We are so confident that this will be one of the most valuable workshops you have ever attended that you can complete the course and take 365 days – a full year – to decide if it was worth it or not. If at any time in the year following the event you decided it wasn’t right for you or we disappointed you in any way, just ask for a refund. Your full tuition will be returned, no questions asked.Register Now!
To register by phone call Krū Research at 267.756.7089.Payment Policy, Confirmation, Cancellation, Transfer
In order to confirm your place in the course, we require payment in full and prefer that you use a credit card with our online registration page. Your registration will not be considered complete until payment has been received.From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted.
Substitutions are allowed up to the day of the event.
IMPORTANT: We do not offer refunds for cancellation because each registration triggers non-refundable purchases related to meeting space, gifts and credit card processing fees. However, substitutions are allowed up to the day of the event.
If a substitution isn't possible we will credit your full tuition amount to any other Krū event, conference, product, or service. Please note that all credits must be used within one year.
If you must cancel, please call Krū Research at 267.756.7089 or e-mail info@KruResearch.com.
Come for the knowledge, take away these free gifts* Free Gift #1
*Be one of the first 10 people to sign up and get an 8GB iPod Touch, a $229 value!Free Gift #2
Tribes: We Need You to Lead Us by Seth GodinFree Gift #3
The Innovator's Prescription: A Disruptive Solution for Health Care by Clayton M. ChristensenFree Gift #4
Croundswell: Winning in a World Transformed by Social Technologies by Charlene Li
