Leveraging Strauss & Howe's Generational Theory for Successful Healthcare Marketing & Communications Planningby Carlen Lea Lesser
About Carlen Lea LesserCarlen Lea Lesser has focused her interactive career on helping clients better utilize digital channels to achieve business goals. Much of Carlen's work at RTC Relationship Marketing (RTCRM) revolves around understanding how different people utilize technology for communication and developing impactful marketing strategies that leverage this knowledge. Carlen regularly writes about effective use of social media and conversational marketing on her website, www.carlenlea.com.
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